📰 WEEKLY CIRCULAR · Wednesday AD · May 2, 2026
This week's Fairway Market ad matchups
Fairway Market's weekly circular drops every Wednesday and runs through the following Tuesday at most stores. This week's ad opens with the standard Fairway Market pattern: front-page produce loss leaders, a meat-department 'Chef's Special,' and a final-page household and personal-care matchup designed to drive Sunday morning stock-up traffic.
Department highlights this week
The strongest matchups across the Fairway Market circular this week. Each row reflects regular shelf price, the front-page sale, the stackable digital or printable coupon, and the final out-of-pocket after the stack. Click any department to open the full matchup sheet for that aisle.
| Dept | Featured product | Reg | Sale | Coupon | Final | |
|---|---|---|---|---|---|---|
| 🥬 Produce | NatureSweet cherub grape tomatoes (10 oz container) | $3.99 | $2.87 | −$2.63 | $0.24 | 94% |
| 🥬 Produce | Driscoll's organic strawberries (1 lb clamshell) | $5.99 | $4.79 | −$1.27 | $3.52 | 41% |
| 🥬 Produce | Fresh Express 50/50 spring mix (5 oz bag) | $3.99 | $2.47 | −$1.71 | $0.76 | 81% |
| 🥛 Dairy | Tillamook medium cheddar cheese block (2 lb loaf) | $13.99 | $8.81 | −$1.81 | $7.00 | 50% |
| 🥛 Dairy | Organic Valley pasture-raised butter (1 lb) | $7.99 | $5.91 | −$1.07 | $4.84 | 39% |
| 🥛 Dairy | Boursin garlic & herbs spread (5.2 oz) | $5.99 | $4.61 | −$2.30 | $2.31 | 61% |
| 🥩 Meat & Seafood | Oscar Mayer thick-cut bacon (16 oz) | $7.99 | $5.03 | −$2.46 | $2.57 | 68% |
| 🥩 Meat & Seafood | Wright Brand applewood smoked bacon (24 oz pack) | $12.99 | $10.13 | −$2.20 | $7.93 | 39% |
| 🥩 Meat & Seafood | Foster Farms whole chicken roaster (per lb) | $2.49 | $1.89 | −$2.05 | $0.01 | 100% |
| 🥖 Bakery | Bakery artisan French baguette (each) | $3.99 | $2.59 | −$0.51 | $2.08 | 48% |
| 🥖 Bakery | La Tortilla Factory low-carb whole wheat tortillas (8 ct) | $4.49 | $2.74 | −$0.89 | $1.85 | 59% |
| 🥖 Bakery | Pepperidge Farm classic golden swirl loaf (16 oz) | $5.49 | $3.57 | −$1.95 | $1.62 | 70% |
| 🥤 Beverages | Maxwell House original ground coffee (30.6 oz) | $11.99 | $8.75 | −$1.91 | $6.84 | 43% |
| 🥤 Beverages | Sprite lemon-lime 12 fl oz cans (12-pack) | $8.99 | $6.83 | −$2.43 | $4.40 | 51% |
| 🥤 Beverages | LaCroix pamplemousse sparkling water (8-pack 12 oz) | $5.99 | $4.79 | −$2.63 | $2.16 | 64% |
| 🍿 Snacks | Rold Gold tiny twists pretzels (16 oz) | $3.99 | $3.35 | −$1.49 | $1.86 | 53% |
| 🍿 Snacks | M&M's milk chocolate share size (3.14 oz) | $2.49 | $2.09 | −$2.34 | $0.01 | 100% |
| 🍿 Snacks | Hershey's milk chocolate kisses (10.8 oz bag) | $5.99 | $4.25 | −$0.59 | $3.66 | 39% |
| ❄️ Frozen Foods | Kellogg's eggo chocolatey chip waffles (10 ct) | $4.49 | $3.46 | −$1.12 | $2.34 | 48% |
| ❄️ Frozen Foods | Häagen-Dazs vanilla bean ice cream (14 fl oz pint) | $6.99 | $4.47 | −$1.58 | $2.89 | 59% |
| ❄️ Frozen Foods | Stouffer's lasagna with meat sauce family (38 oz) | $9.99 | $8.09 | −$2.26 | $5.83 | 42% |
| 🧴 Personal Care | OGX argan oil renewing shampoo (13 oz) | $7.99 | $6.07 | −$2.81 | $3.26 | 59% |
| 🧴 Personal Care | Gillette fusion5 razor cartridges (4 ct refill) | $19.99 | $14.79 | −$0.87 | $13.92 | 30% |
| 🧴 Personal Care | Banana Boat sport ultra spf 50 sunscreen (8 oz spray) | $8.99 | $6.74 | −$1.27 | $5.47 | 39% |
How to read the Fairway Market circular
The Fairway Market weekly ad follows a predictable layout that has held steady for the better part of a decade. The front cover features 4 to 6 produce and meat loss leaders that the chain prices below cost to drive weekly basket trips. The middle spread covers center-store dry goods — cereals, snacks, beverages — almost always in mix-and-match groupings (5 for $20, 4 for $12, 3 for $10) that beat single-pack pricing by 15 to 30 percent. The back cover is reserved for household, paper goods, and personal care, where the chain's digital and printable coupon stacks deliver the deepest percentage savings of any department in the store.
recommended grocery savings resourceBuild your basket from the back of the ad forward. The household and personal-care matchups on the back cover are stack-friendly enough that they routinely yield free or near-free items when you combine the sale price with a loyalty card digital coupon, a manufacturer printable, and a post-purchase Ibotta or Fetch rebate. Lock those in first because the savings rarely stay in stock through Saturday. Then move to the front-page produce and meat loss leaders for the perishables you'll cook through the week, and finish with the center-store mix-and-match deals once you know which manufacturer coupons match your needs.
Use the Fairway Market app the night before the Wednesday ad drop to pre-clip every digital coupon that maps to your typical basket. Fairway Market's digital catalog publishes early, often the evening before the printed circular hits the storefronts, so a 10-minute pre-clip session on Tuesday evening sets up the entire week's stacking play. Clipped coupons stay loaded on your loyalty card for the duration of the ad week and apply automatically at checkout.
Pay attention to Fairway Market's ad-cycle rotation. Like every major U.S. grocery chain, Fairway Market rotates its rock-bottom pricing on staples on a six- to eight-week cycle. That means a deeply discounted price on a household staple — paper towels, laundry pods, family-size cereal — returns roughly every six weeks rather than every week. The right play for a stack-stock-up shopper is to buy enough at the rock-bottom price to last until the next cycle and then shop other categories at average pricing in between. Track the cycle in our weekly ad coverage and you'll cover most of the household and pantry staples your family uses without ever paying the regular shelf price.
recommended grocery savings resourcePair the matchups above with the fuel rewards program where applicable. Fairway Market's loyalty card converts grocery spend into per-gallon fuel discounts at participating stations, and every department in the weekly ad counts toward your points balance. A consistent stack-stock-up shopper at Fairway Market typically banks enough fuel rewards over a calendar year to cover an entire monthly tank. Combine that fuel discount with the four-layer coupon stack on the basket itself and the year-over-year savings often run into four-digit dollar figures for a household of four.